Work/Personal brand

Four creative worlds, one home.

Casper is a Toronto artist working across tattooing, rooftop film, prints, and paintings. The work was spread across separate profiles. We brought it together into one site where people can understand the work, book a tattoo, and find what's for sale.

Sector
Personal brand
Location
Toronto
Scope
Brand system, website
casper
The situation

Plenty of attention, nowhere to send it.

Tattoo enquiries came in by DM. The film archive lived on Instagram. Prints and paintings had nowhere to be seen or sold. The talent was obvious, but there was no single place that made the whole brand make sense.

Four practices, three social platforms, and no front door.

What we changed
01 · The hub

Each world gets its own room.

One site gives every part of the work its own section, all tied back to the same artist.

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Casper work hub
02 · Tattoos

A proper front door for the tattoo practice.

Style, specialty, and a clear way to request a booking, instead of enquiries getting lost in DMs.

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Casper tattoo page
03 · Climbing

The rooftop work, framed as an archive.

Film and photography presented as visual work, with a clean path back to the full posts on social.

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Casper climbing archive
04 · Prints and paintings

A catalogue, ready to sell from.

Original prints and one-off paintings finally have a home, ready for editions and checkout as they're released.

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Casper prints and paintings
The result
  1. 01

    One brand

    Four creative practices and every social channel under one name and one address.

  2. 02

    Bookable

    A clear path for tattoo requests, instead of a DM inbox.

  3. 03

    Ready to sell

    A foundation for print and painting sales, built to extend.

Start a project

Let's talk about your project.

Tell us about your business and what you'd like to improve. We'll review the details and see whether we're a good fit.

We work on a limited number of projects at a time, staying closely involved from the first review through the relaunch.

Studios
Toronto / Rome