ELION makes tattoo aftercare in Palermo. The product was strong, but the storefront looked like many others. We relaunched it with a clear position, an editorial identity, and a simpler path from product to checkout.
The original storefront was generic. Trust signals were thin and there was no clear path to buy. For a product people put on their skin, the brand needed to look as considered as the formula.
The formula was right. The presentation was not.
The site opens with a point of view and carries it through a Palermo house identity. Story replaces sales noise.
A dedicated section explains where the brand comes from and what it stands for.
Product pages present each item clearly, with the details people need before they buy.
Drag the divider to compare the old screens with the new.
BeforeAfter
BeforeAfter
An editorial look and voice in place of a generic template.
Provenance and values explained, not implied.
A buying experience that matches the rest of the brand.
Tell us about your business and what you'd like to improve. We'll review the details and see whether we're a good fit.
We work on a limited number of projects at a time, staying closely involved from the first review through the relaunch.