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Case Study · Infrastructure

A legacy hosting platform, transformed into a modern infrastructure brand.

SiteWarehouse is an established hosting company whose platform had aged — dense, cluttered, and link-heavy, with an identity that no longer matched a modern infrastructure business. We rebuilt the experience around clarity, trust, and a refined brand, while preserving everything that worked.

Sector
Hosting / infrastructure platform
Scope
Brand modernization · UI system · Website · Information architecture
The result
A clearer, lighter, more credible platform
The redesigned platformSiteWarehouse — redesigned homepage
The Challenge

A capable platform, hidden behind clutter.

The original platform had grown over years into something overloaded: excessive navigation, dated layouts, heavy walls of text, inconsistent hierarchy, and visuals from an older era of the web. The functionality was there — but the presentation undercut trust and made plans hard to compare.

Before · ContentSiteWarehouse — original text-heavy content
An established business, losing perceived value at every screen to a dated, cluttered interface.
The Approach

Rebuilt around clarity and trust.

We kept what worked and rebuilt everything around clarity — a modern brand, simpler navigation, and a cleaner way to choose a plan.

01 · Conversion

One obvious first action.

Domain search is brought front and centre — a single, clear action instead of a wall of competing links, so visitors know exactly where to start.

Domain searchSiteWarehouse — domain search
02 · Plans

Plans you can actually compare.

Hosting plans are presented as clean, scannable cards with a clear hierarchy — so value is obvious at a glance and the path to purchase is simpler.

PlansSiteWarehouse — plans
03 · Brand & trust

Built to feel reliable.

A modern visual system and reliability messaging give the brand room to breathe — so SiteWarehouse finally reads as the dependable infrastructure company it is.

ReliabilitySiteWarehouse — reliability messaging
Before & After

The transformation, screen by screen.

Reduced clutter, clearer hierarchy, and a brand that finally looks the part — across the homepage, the plans, and the footer.

Homepage
Before
BeforeSiteWarehouse — original homepage
After
AfterSiteWarehouse — redesigned homepage
Hosting plans
Before
BeforeSiteWarehouse — original plan presentation
After
AfterSiteWarehouse — redesigned plan presentation
VPS packages
Before
BeforeSiteWarehouse — original VPS layout
After
AfterSiteWarehouse — redesigned VPS plans
Footer & navigation
Before
BeforeSiteWarehouse — original cluttered footer
After
AfterSiteWarehouse — redesigned footer
The Outcome

The same platform — finally seen as modern.

Functionality preserved, perceived value transformed.

01

Cleaner experience

A lighter, modern interface that's far easier to navigate, with the clutter and dated visuals removed.

02

Plans made clear

Hosting and VPS plans are now simple to scan and compare — a clearer, more confident path to purchase.

03

Stronger perception

From a dated, cluttered platform to a credible, modern infrastructure brand that looks the part.

Have a platform in mind?

Yours could be the next transformation.

We take on a limited number of engagements. Tell us where the business is today and where it needs to be perceived.

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