Three decades of reputation, one page of text.
The old site was sparse and hard to book through. First-time visitors had no way to get a feel for the shop before walking in.
The shop carried real authority. The website gave none of it away.
Work/Tattoo studio
A Toronto institution, rebuilt.
Passage Tattoo has been part of Toronto since 1994, but its website was a single page of text. We rebuilt it into a modern, bookable site that reflects the shop's reputation.
- Sector
- Tattoo studio
- Location
- Toronto
- Scope
- Positioning, identity, website
passage tattoo
01 · The artists
A roster with weight.
The artists are presented with the seriousness of a shop that has been around for thirty years, giving first-time visitors a reason to choose Passage.
passage tattoo
02 · Booking
From reputation to appointment.
A clear booking flow makes the path from interest to a confirmed request obvious.
passage tattoo
The same business, side by side.
Drag the divider to compare the old site with the new.
homepage
BeforeAfter
- 01
Easier to trust
The calibre of the shop is clear before anyone walks in.
- 02
Easier to book
A modern request flow instead of a phone number on a page of text.
- 03
True to the shop
A site that looks like a studio with thirty years behind it.
Start a project
Let's talk about your project.
Tell us about your business and what you'd like to improve. We'll review the details and see whether we're a good fit.
We work on a limited number of projects at a time, staying closely involved from the first review through the relaunch.
- Studios
- Toronto / Rome